The market for value-added and fresh food products in Eastern Europe is growing, with sales of value-added foods increasing over 68 percent from 2000 to 2005. Within the region, consumer lifestyles and changing demographics have contributed to the growth of value-added food products. The market for imported products is projected to continue to increase due to the demand for convenient foods, increase of retail outlets and health trends. These trends offer potential for U.S. exporters in the Eastern European market.