New Zealand has a population of 4.2 million, and is comprised of several urbanized cities sprawled across its two islands.  While Australia is the largest exporter to New Zealand due to proximity, the U.S. is the second largest exporter to the country, with consumer-oriented products accounting for over 60% of total exports. Currently, the U.S. holds 10.2% of New Zealand’s total market share.

The U.S. consumer-oriented products that flourish in New Zealand are fresh fruits, processed fruits and vegetables, snack foods, nuts, frozen red meat and pet foods.  The retail grocery stores in New Zealand are well-developed, and include supermarkets, convenience stores, traditional markets, and hypermarkets.