Jordan’s population is expected to double through 2015 to almost 7 million, an over 118% in a 20 year period. About 70% of Jordan's residents live in urban areas, with an average income increase expected to rise to 1,007 JOD per capita by 2015, a 56% increase. The growth rate of GDP was 4.8% in 2008.

Expenditure on food and non-alcoholic beverages, which was 785 JOD million in 1990, is estimated to increase to 3,312 JOD million by 2015 and to represent the largest share of consumer expenditure at 43%. Government initiatives focused on Jordan’s tourism industry has led to a high number of new hotels and tourist attractions in Jordan. Consumer spending on hotels and foodservice grew to 40 JOD million in 2000 and is expected to rise to 59 JOD by 2015.  

The 2001 U.S.-Jordan Free Trade Agreement (FTA) will eventually eliminate certain duties and commercial barriers. Currently, many U.S. products can be exported to Jordan duty-free. Products of interest include snack foods, nuts, poultry, oils, processed fruit and vegetables, dairy products and specialty food products. Processed or frozen foods that are quicker to prepare have become more affordable to low-income earners and grown in popularity.