SUSTA - European Union Regional Initiative

About Us

Activity Name	European Union Regional Initiative
	The mature markets of northern Europe are responsible for 70 percent of the total ethnic/regional food sales in Europe. Many countries in this region are open to international cultures and food products. As exporting to Europe has become simpler with a single customs area and a single currency, the strong Euro has made U.S. products more affordable for European customers. The European Regional Foods initiative will focus energies on target markets identified in the Regional Foods research project. These markets include the Netherlands, the United Kingdom, and Germany. SUSTA will maintain a market presence in the region throughout the year.