SUSTA - India Initiative

About Us

Activity Name	India Initiative
	With a population of 1.1 billion and a large and growing middle class, India is emerging as a market with great potential for exporters. India's hospitality industry is growing at a yearly rate of 15 percent, a pace that is matched by increases in food and beverage imports. Nearly 51 percent of Indians' consumption expenditures go for food, and as the world's 6th largest economy expanding by 8 percent a year, India is an attractive market for food and beverage suppliers worldwide. In addition, tariffs have steadily decreased since India joined the World Trade Organization. The India Initiative seeks to increase awareness about southern U.S. food and agriculture products.