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Activity Name Australia Retail Promotion
  In 2006, the total value of Australian food retailing grew more than 6% to $66.4 billion. More than 70% of food expenditures occurred within the supermarket and grocery sector. Of the total value of food imported into Australia in fiscal year 2005-06, the U.S. accounted for $454 million, of 9% of total imports and 1% of the total market. Consumers are increasingly demanding foods that are healthy but also convenient, with organic, gluten-free and functional foods growing in popularity.
   
 
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