The IFE International Food Exhibition is the largest international food and drink exhibition in the U.K. Held every two years, the show had 1,500 exhibitors and 26,000 visitors in 2007. Suppliers from the SUSTA region are invited to exhibit in the Southern Originals pavilion to meet with importers and present their products to the European market. SUSTA will offer exhibitors space in a visible, attractive, open pavilion; strategic support; and assistance with shipping samples. A chef will also create dishes using product samples for visitors to the pavilion. Activity participation fee and dates are subject to change.