The United Kingdom represents the largest, fastest-growing export market for U.S. wines. In 2008, exports of U.S. wines to the U.K. totaled over $250 million. Wines from 43 countries are now available on a retail level in the U.K., where consumers are open to "New World" wines. SUSTA invites companies to exhibit in a southern U.S. wine pavilion at the 2010 London International Wine Fair. Each company will receive a 100 square meter booth space to display products, and SUSTA will pay for up to 100 lbs. shipping from a U.S. consolidation point to the U.K.

Activity participation fee and dates are subject to change.