Due to the rise in tourism, a strengthening economy, and the anticipated 2011 Asian Winter Games in the former capital city of Almaty, Kazakhstan has become an attractive market for foreign food products. Southern U.S. suppliers of high-value food and beverage products are invited to join SUSTA at World Food Kazakhstan, a premier trade show that attracted 154 exhibitors from 29 countries in 2009. Participants will receive a half booth space in the SUSTA pavilion, a shipment allowance from a consolidation point to the show, and advertising at the show.